All the wrinkle and skin creams seem to cater women, do they work for men too?

I heard somewhere that you should start using anti wrinkle cream in your mid 20′s. I have started using an anti wrinkle moisturizer daily, one for the day and one for night. I’m 25. I have always looked pretty young for my age but I’ve started to notice “laugh lines” on the sides of my eyes and around my mouth when I smile.
Does it really work?
What is it that makes it work?
Does it matter what kind I use?

There are so many different adverts on tv showing these “amazing” anti-wrinkle creams but do any of them actually work? Can anyone recommend one that does actually work on wrinkles?

i want to find out what wrinkle creams work can anyone reccomend any and the price ,. wil aprreciate it. i have heard of caracol cream and also of dermapril-sp has anyone tried these?

I use Roc for around the eyes and it hasn’t seemed to help.